Step 5: Formatting For Awesome user Experiences

5. Format for easy readability

We’re all in a rush online. Readers don’t want to wade through big, long paragraphs of text — they want well-formatted posts that are easy to read.

Use subheadings, bold text, bullet points, and other formatting features to enhance your writing.

• Subheadings act as signposts to the reader. Make them clear, not clever. (This is good for your SEO, too.)
• Bold text is a great way to highlight key points, making your post easy to scan.
• Bullet points add white space and make information easy to take in.

Do it: Next time you come across a blog post that seems effortless to read, take a close look at how it’s formatted — and see what features you could use too.