Step 4: Keep Fine-Tuning the Most Important Elements

4. Edit your title, introduction, and conclusion

Very few bloggers can turn out a great post with one draft. Make sure you leave time in your blogging schedule for editing.

Your whole post is important, of course, but you’ll want to pay special attention to:

  • Your title — this alone will make or break your post. A fantastic post with a so-so title isn’t going to get seen.
  • Your introduction — you need to hook the reader and draw them into your post. If your introduction is vague, confusing, or too long, the rest of your post won’t get read.
  • Your conclusion — if someone reads to the end of your post, there’s a good chance they enjoyed your writing and liked what you had to say. Don’t lose them with an abrupt ending, or a weak call to action.

Do it: Plan time to edit your next post before you need to publish it. If you can, get help from a friend (ask them to choose between several titles, or a couple of versions of the call to action).