When a reader finishes your post, what do you want them to do next? Subscribe to your blog, leave a comment, join your mailing list, buy your product?
Unless you give readers some direction, they’re not likely to take action at all. They’ll just move on — probably to another blog.
A call to action is an instruction to the reader. You can work calls to action into the main body of your post — but the most effective place is usually at the end.
Here are a couple of examples of calls to action. Note the difference in length: if you’re asking readers to do something big, like sign up for a 20-part course, you’ll need to give them a bit more encouragement than if you’re simply suggesting they read another blog post:
If you’re interested in finding out more specifics on how to do that, I put together a free, 20-part course called Internet Marketing for Smart People that can give you a solid head start.
It talks about the delicate balance between audience relationship, selling, and traditional copywriting. Go snag it now, and start weaving a net of your own.
Do it: Next time you write a post, add a call to action, and measure the results. You might be surprised how effective they can be.