Free-flow writing is great as a warm-up exercise, if you’re struggling to get your fingers moving. It’s not a good technique for crafting a well-structured blog post.
Before you start your post, create a simple plan. Jot down the subheadings you want to include (or, for a list post, all the items for your post).
Do it: Spend five minutes planning your next post. If you’re not sure where to begin, create a mindmap, and record all the ideas that come to you. Later, you can decide which to keep.